American Express is hooking up with Universal Studios to bring customers a credit card with perks that center on two favorite pastimes: theme parks and movies. If you visit a Universal Studios theme park in Orlando or Hollywood, you can sign up and receive one of the new affinity cards right there on site.
The deal gives American Express, among other things, the opportunity for product placement in upcoming Universal films. Their brand will be seen throughout the theme parks, and they will be named as the sponsor for several rides and attractions.
Card holders will receive all kinds of perks, such as movie ticket and DVD rewards. By signing up at one of the parks, customers can earn immediate VIP treatment and spots in the front of the line for Universal’s rides. Other rewards include the chance to win walk-on roles in Universal’s films. Some lucky affinity card holders will even win a private jet trip to all the world’s Universal theme parks. Now that’s a perk!
The deal gives American Express, among other things, the opportunity for product placement in upcoming Universal films. Their brand will be seen throughout the theme parks, and they will be named as the sponsor for several rides and attractions.
Card holders will receive all kinds of perks, such as movie ticket and DVD rewards. By signing up at one of the parks, customers can earn immediate VIP treatment and spots in the front of the line for Universal’s rides. Other rewards include the chance to win walk-on roles in Universal’s films. Some lucky affinity card holders will even win a private jet trip to all the world’s Universal theme parks. Now that’s a perk!
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